PRIVACY POLICY

ICED&SHAKEN SOCIAL PTY LTD
Last updated: 11 September 2026

ICED&SHAKEN SOCIAL PTY LTD (referred to in this Privacy Policy as “ICED&SHAKEN”, “we”, “us” or “our”) respects your privacy and is committed to responsibly managing and protecting the personal information we collect.

This Privacy Policy explains how we collect, hold, use, disclose and protect personal information in connection with our business, services, websites, social media channels and other interactions with clients, prospective clients, suppliers, contractors and members of the public.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), together with other applicable Australian and Queensland laws and regulations.

1. WHAT IS PERSONAL INFORMATION?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on the circumstances, this may include your name, contact information, employment or business details, photographs, video or audio recordings, online identifiers and other information capable of identifying you.

Certain information may also constitute sensitive information under Australian privacy law and is subject to additional protections.

2. WHAT INFORMATION WE MAY COLLECT

The types of personal information we collect depend on how you interact with ICED&SHAKEN and may include:

  • your name, email address, telephone number and other contact details;

  • business, employment and professional information;

  • information provided through enquiries, contact forms, proposals, onboarding documents, questionnaires or meetings;

  • information provided in connection with our social media management, content creation, advertising, consulting and related services;

  • photographs, videos, audio recordings and other content where you are identifiable;

  • social media usernames, profiles, messages, comments and other information you provide through social media platforms;

  • marketing and communication preferences;

  • billing, transaction and payment-related information;

  • information about your interactions with our website, advertisements, emails and digital platforms, such as device, browser, IP address, cookie and analytics information; and

  • any other information you voluntarily provide to us.

Where practical, you may interact with us anonymously or using a pseudonym. However, certain information may be required for us to provide our services or respond to your request.

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information directly from you when you:

  • contact or communicate with us;

  • submit an enquiry or form;

  • engage ICED&SHAKEN to provide services;

  • participate in a meeting, consultation, content shoot or campaign;

  • subscribe to communications or marketing;

  • interact with our websites or social media accounts;

  • attend an event, activation or other activity operated or supported by us; or

  • otherwise provide information to us.

We may also receive personal information from third parties where lawful and appropriate, including our clients, contractors, service providers, advertising platforms, social media platforms, analytics providers and business partners.

We may collect publicly available information where doing so is reasonably necessary for our business activities and permitted by law.

4. WHY WE COLLECT AND USE PERSONAL INFORMATION

We may collect, hold and use personal information for purposes including:

  • providing, managing and improving our services;

  • communicating with clients, prospective clients and other contacts;

  • preparing proposals, strategies, campaigns and creative work;

  • managing social media, digital advertising, content production and marketing activities;

  • processing enquiries, transactions and payments;

  • managing client relationships and accounts;

  • conducting research, analytics, reporting and business planning;

  • improving our website, services, processes and customer experience;

  • managing contractors, suppliers and professional advisers;

  • protecting our business, systems, clients and users from fraud, misuse and security threats;

  • complying with our legal and regulatory obligations; and

  • carrying out other purposes that are disclosed to you or that you would reasonably expect in connection with our business activities.

We will not use or disclose personal information for an unrelated secondary purpose unless permitted by law or we have obtained appropriate consent where required.

5. ARTIFICIAL INTELLIGENCE AND AUTOMATED TECHNOLOGIES

ICED&SHAKEN may use artificial intelligence, machine learning, automation and generative artificial intelligence technologies (AI Tools) as part of our internal operations and in delivering services.

AI Tools may be used to assist with activities such as research, brainstorming, strategy development, content ideation, drafting, editing, summarisation, data organisation, analysis, reporting, workflow automation and administrative tasks.

Where personal information is handled in connection with an AI Tool, we will take reasonable steps to ensure that its collection, use and disclosure is consistent with applicable privacy laws and the purpose for which the information was originally collected, or otherwise authorised by you or permitted by law.

We take reasonable steps to minimise the personal information provided to AI Tools and, where appropriate, remove, de-identify or limit personal information before using those tools. We take particular care in relation to sensitive information.

We may use third-party AI service providers. Depending on the provider, information processed through an AI Tool may be handled or stored on infrastructure located outside Australia. We take reasonable steps when selecting and using these providers to consider their privacy, confidentiality, security and data-handling practices.

We do not rely solely on generative AI outputs for decisions that could reasonably be expected to significantly affect an individual's rights or interests. Where AI assists our work, appropriate human oversight and review will be applied having regard to the nature of the activity.

If ICED&SHAKEN introduces an automated decision-making system that uses personal information to make decisions that could reasonably be expected to significantly affect an individual's rights or interests, we will provide the transparency required under applicable Australian privacy law, including information about the kinds of personal information used and the kinds of decisions made or substantially and directly related decisions, where required.

AI-generated material may be reviewed, amended or verified by our team before being used or delivered as part of our services.

6. DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information where reasonably necessary to operate our business or provide our services, including to:

  • employees, contractors and consultants working with ICED&SHAKEN;

  • technology, cloud storage, software and IT service providers;

  • social media, advertising and analytics platforms;

  • email marketing and communications providers;

  • AI and automation service providers;

  • photographers, videographers, editors, designers and other creative suppliers;

  • payment and accounting providers;

  • professional advisers, including lawyers and accountants;

  • business partners and suppliers involved in providing our services; and

  • government, regulatory or law enforcement bodies where required or authorised by law.

We do not sell personal information to third parties.

7. OVERSEAS DISCLOSURE AND STORAGE

Some of the third-party platforms and service providers used by ICED&SHAKEN may store or process information outside Australia.

This may include providers of cloud hosting, social media platforms, advertising platforms, analytics software, communication software and AI technologies.

The countries in which information may be processed can vary depending on the providers and infrastructure used from time to time.

Where Australian privacy laws relating to cross-border disclosure apply, we will take reasonable steps to ensure overseas disclosures are handled consistently with those requirements.

8. SOCIAL MEDIA AND DIGITAL ADVERTISING

As a social media and digital marketing business, ICED&SHAKEN uses third-party platforms to provide services and conduct advertising and marketing activities.

These platforms may collect information independently in accordance with their own privacy policies and terms.

Where we manage advertising or social media activities on behalf of a client, personal information may also be handled in accordance with that client's privacy practices and the policies of the relevant platform.

9. COOKIES, ANALYTICS AND TRACKING TECHNOLOGIES

Our website and digital services may use cookies, pixels and similar technologies to understand how visitors interact with our website, improve functionality, measure marketing performance and deliver or optimise advertising.

Information collected through these technologies may include your IP address, browser, device information, website activity, referring pages and interactions with advertisements.

You may be able to manage or disable cookies through your browser or device settings. Disabling certain technologies may affect the functionality of some websites or services.

10. DIRECT MARKETING

Where permitted by law, we may use your contact information to communicate with you about ICED&SHAKEN services, updates, events, opportunities or other information we believe may be relevant to you.

We will comply with applicable Australian direct marketing and electronic communications requirements.

You may opt out of marketing communications at any time by using the unsubscribe functionality provided in the communication or by contacting us.

We will take reasonable steps to action your request.

11. SECURITY OF PERSONAL INFORMATION

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include appropriate technical, organisational and administrative safeguards, access controls, password protection, staff procedures and use of reputable third-party service providers.

No electronic storage or transmission method is completely secure, and we cannot guarantee absolute security.

When personal information is no longer required for a permitted purpose, we will take reasonable steps to destroy or de-identify it where required by law.

12. DATA BREACHES

If we become aware of a suspected data breach involving personal information, we will take reasonable steps to contain and assess the incident.

Where the Notifiable Data Breaches scheme under the Privacy Act applies and a breach is likely to result in serious harm, we will comply with applicable assessment and notification requirements, including notifying affected individuals and the Office of the Australian Information Commissioner where required.

13. ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us using the details below.

We will respond within a reasonable period and in accordance with applicable legal requirements.

In some circumstances, we may be permitted or required to refuse access. If this occurs, we will provide an explanation where required by law.

14. RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for our business purposes or as required by applicable laws, contractual requirements or legitimate record-keeping obligations.

Retention periods may vary depending on the nature of the information and the services provided.

Where personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it where required.

15. THIRD-PARTY WEBSITES AND SERVICES

Our website, communications or social media channels may contain links to third-party websites, platforms or services.

ICED&SHAKEN is not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party platform or service you use.

16. COMPLAINTS AND PRIVACY ENQUIRIES

If you have a question or concern about how ICED&SHAKEN handles your personal information, or believe that we may have breached applicable privacy requirements, please contact us using the details below.

We will take reasonable steps to investigate and respond to privacy complaints within a reasonable period.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services or legal and regulatory requirements.

The current version will be made available through our website and will state the date it was last updated.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

For questions, access or correction requests, complaints or other privacy enquiries, please contact:

ICED&SHAKEN SOCIAL PTY LTD

Email: jess@icedandshaken.com.au
Website: https://www.icedandshaken.com.au

Brisbane, Queensland, Australia