JAGGI ENTERTAINMENT

Written By Jessica Tathem

Transforming Film Releases into Must-Watch Moments

THE CLIENT:
Jaggi Entertainment is a Brisbane-based production house creating feature films for global giants like Netflix, Amazon, and Lionsgate. Their work is cinematic, elevated, and high-calibre - but their social presence needed to reflect that same energy.

THE CHALLENGE
Film promotion goes beyond a poster drop. Jaggi wanted to build momentum around each release, create ongoing buzz between projects, and offer followers a deeper look at what happens behind the camera.

OUR APPROACH:
We turned each release into a digital storytelling opportunity. Our strategy combined on-set BTS content, cast moments, and narrative-rich captions that offered unique insight into the world of filmmaking.

Key tactics included:

  • Producing on-set content that felt immersive and authentic

  • Writing hook-driven captions that pulled audiences into the story before they even watched

  • Elevating the feed to reflect the high-production value of their films

THE RESULT:
The social feed became an extension of the screen. Over the last campaign period, Jaggi experienced:

  • 10,300 page visits (+125.7%)

  • 68,300 reach (+27.3%)

  • 2,700 content interactions

  • +626% link clicks - showing a direct line between storytelling and viewer action

WHY IT WORKED:
By capturing the moments that don’t make the screen, we helped build anticipation for the ones that do. It’s not just about the premiere - it’s about the story that unfolds long before it.

Jessica Tathem
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