GRAYMIND PSYCHOLOGY

Written By Samantha Freidin

Elevating a Trusted Brand with Strategic, Soulful Social

THE CLIENT:
GrayMind Psychology came to us not to build a brand - but to evolve it. With a fully booked client waitlist and a strong offline reputation, their digital focus was on alignment, consistency, and expanding their educational voice.

THE CHALLENGE:
GrayMind wasn’t looking for mass visibility - they wanted meaningful digital connection. Their goals were clear: deepen educational pillars, create a more consistent content rhythm, and showcase their clinicians in a way that felt warm, professional, and human.

OUR APPROACH:
We focused on amplifying what made GrayMind exceptional - their people and their practice. Through monthly content shoots, we produced a blend of cinematic b-roll, lighthearted skits, and thoughtful educational content. Our creative direction leaned into:

  • Expanding their evidence-based content pillars with digestible, swipeable resources

  • Developing team-led storytelling that demystifies therapy and showcases the personalities behind the practice

  • Creating a consistent, refined feed that reflects GrayMind’s boutique brand experience

THE RESULT:
GrayMind’s digital presence now mirrors its clinical ethos: intelligent, approachable, and beautifully human. In the past 90 days alone:

  • +48% accounts reached

  • +664 new followers

  • 423,529 views - across Reels and carousels

  • +15.4% external link clicks - driving traffic to bookings and resources

  • 850 shares - clear indicator that the content resonates deeply

WHY IT WORKED:
This strategy wasn’t about volume - it was about value. By aligning social with their real-world presence, we’ve helped GrayMind build a digital sanctuary that educates, connects, and builds lasting trust.

Samantha Freidin
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